Ollies Outlet
Russian Pointe
Transaction Tree

We help companies to deliver amazing customer experiences by building long-term customer relationships that are personalized, proactive, and predictive across marketing, sales, and service.

  • A Complete Retail Marketing Solution built specially for retailers to – Sell smarter and faster

  • Designed to help you generate leads, get new customers, close deals faster, and sell, service, and market smarter

  • Make customer engagement predictive by using analytics – internal and external data to identify patterns and predict outcomes.

  • Follow the Sun support model

Retail Marketing Solutions

Retail Marketing Solutions

Our Retail marketing solution enables retailer to market smarter, sell effectively and productively, and care everywhere.

We’re here to build a single, 360-degree view of each customer. View, analyze, filter, and segment data in real time.

We use technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. 

A Complete Retail Marketing Solution built specially for retailers to

Retail Marketing Solution
  • Segment customer database.
  • Build Brand by running full-fledged Email and SMS campaigns.
  • Generate Coupons, dispatch them through Campaigns.
  • Manage the Loyalty Program.
  • Statistics and analysis for the campaigns and thus provide customer insights.

Customer Relationship Management- The Core

  • Manage contact info and marketing permissions
  • Integration capability to other systems and websites
  • Call center and survey data management
  • Manage and define customer classifications and segments
  • Define and manage profile data about a customer
  • Generate user defined fields and group these fields
CRM Solutions

We drive increased multi-channel customer lifetime value by learning from past customer interactions to predict more profitable ones in the future.

Customer Segmentation

Customer Segmentation
  • Segment the customer database on required parameters
  • Assign segmentation codes for marketing purposes
  • Apply business intelligence to identify the potential of business growth
  • Organized data leads to effective and interactive marketing which in turn results in customer retention and loyalty

Customer Loyalty Management

  • Manage different loyalty classes (Silver/Gold/Platinum)
  • Promotion by loyalty class and reset on anniversary or calendar date
  • Reward in points by Loyalty class
  • Redemption Coupons/Catalog/Gift Cards
  • Category level and SKU level assignment of points
  • Time period global overrides (Thanksgiving)
  • Promotion for points at Category/SKU level
  • Customer segment overrides (senior’s 50 double points)
  • Special event overrides (Mothers day)

Customer Loyalty Management

Coupon Management

Coupon Management
  • Use Serialized coupons for email/SMS or Mail
  • Campaign set up based on specific customer segments Ex. Sales over $100 in electrical over 6 months
  • Test market with customer groups
  • Review response and adoption rates of coupons by customer segment (group)
  • Use limit coupons by customer or promotion
  • Redemption rate reviews

Email Marketing

  • Use Segmented data to reach the target audience
  • Perform Content Marketing with A/B testing
  • Analyse the campaign reports to interpret results
  • Manage email lists with segmented codes extracted from CRM
  • Get prospects and customers to your landing pages and engage them

We are already integrated to

Email Marketing
Email Marketing Software

SMS Marketing

SMS Marketing Service
  • Manage SMS lists for marketing extracted from CRM by segment codes
  • Review campaign data open/click and response rates by market segment
  • Review A/B tests and increase response

We are already integrated to

SMS Marketing

Customer Insights

  • Get Business Intelligence to formulate marketing strategies
  • Which product sells more? Which Brand communicates more with a customer? Which discount is more successful - 10% or 10$

Customer Insights

Social Media Interaction

Social Media Interaction
  • Keep track of social media interaction
  • Update fan pages to get more customer engagement

Mobile Coupon

  • Request coupon
  • Limit number of coupons per mobile device based on promo rules
  • Limit the coupon display time on screen to avoid multiple use
  • Allow the newer scanners to scan the coupon or display coupon ID
  • Report of coupon requests with time and day analysis

Mobile Coupons

Mobile Application

Mobile application development
  • Analyze sales trends
  • Make informed business decisions
  • Understand what’s happening in your business
  • Optimise multi-channel, multi-region performance
  • See trending data about individual products

E-Receipt Marketing

  • 100% Control of look and feel
  • Responsive design for multiple devices
  • Real-Time marketing messages
  • 24/7 Access

Standard POS’s integrated

  • Retail Pro
  • Oracle POS
  • JDA
  • Microsoft RMS
E-Receipt Marketing software

Follow the Sun support model

Sun Support Model

  • High quality global Infrastructure
  • Commitment SLA Management
  • Consistency Standard Processes
  • Certified Support Staff
  • Customer service call centre
  • Managed data centers for Linux and Windows
  • Manage your Softlayer or Rackspace instance