Online Marketing

5 Reasons to Integrate Online and Offline Marketing

Did you know that, in 2009, Pepsi decided to ditch their offline marketing strategy and focus on building a digital marketing campaign? Even though this idea was supported by millions of people online, it turned out to be an immense failure and cost the...

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Inventory Control

Ways to Improve Inventory Control for Small Businesses

Inventory management and control are integral components of your company’s success, so you must evaluate them on a regular basis to ensure you’re on the right track. How’s your stock working out for you? Do you often run out of your best-selling items? Do...

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