One of the hottest buzzwords in retail management technology today is “omni-channel.” This sophisticated sounding buzzword is meant to represent the idea of providing the customer with a seamless experience between different online platforms as well as in physical stores.
There are a wide range of options that can make your company’s omni-channel dreams come true, but in order to get the most out of the platform you choose, you should carefully consider whether it will be able to properly manage the basics of omni-channel retail management in the manner that best fits your business.
Here are five questions that you should be asking when considering an omni-channel retail management solution for your business:
Can we fuse our online and in-store efforts?
The biggest selling point of today’s omni-channel retail management solutions is the ability to seamlessly integrate both your online and in-store shopping experiences.
You are going to want to be able to offer in-store customers the option to shop your entire online catalogue. At the same time, you are going to want to enable online customers to view products in-store before making their purchasing decisions.
Your ideal omni-channel retail management solution might include the ability to utilize tablets for in-store shopping, and also be able to allow online shoppers to come see products in the physical stores.
Will inventory be tracked in real time?
Real-time inventory tracking is also a top concern among those looking to implement an omni-channel retail management solution. You are always going to want to know exactly where your inventory is located at any particular moment, but there are also a number of benefits that real-time inventory tracking can provide for customers.
Tracking your inventory in real time will allow you to let online customers know which physical stores have the products they are concerned with in stock. It can also let physical store employees search other store or online inventories to find products for customers.
Real-time inventory management is one of the latest improvements and biggest selling points for Group FiO’s FiO ERP.
Can your solution offer multiple fulfillment options?
Today’s consumers have come to expect the ability to order online and pick up their purchase at a nearby store. They also want to be able to purchase from any of your channels and have their purchase sent to friends or family.
You are going to want to make sure that your omni-channel retail solution has these types of features built into it, because adding them yourself will almost certainly result in employee errors that cost you time and money.
Will the shopping experience be seamless between devices?
You have worked hard to build your company into a successful brand. Your omni-channel retail management tools should do a good job of representing that brand across every platform on which you make yourself available.
Customers shopping on your mobile app should have the same experience as customers shopping on your website.
Can we track customer loyalty across platforms?
Another important feature included in many omni-channel retail management solutions is the ability to allow the customer to log-in and identify themselves. This is key for tracking purchased and offer meaningful rewards points and allowing customers to save and reorder their favorite products.
Regardless of whether a customer is shopping online, on mobile, or in-store, you should be able to identify them and quickly locate their records to ensure elite service.
As you can see, there are more than a few benefits to implementing an omni-channel retail management solution. When you are looking for the right solution for your business, make sure that you carefully consider all of the options and implement a system that will be the best fit for your business.