Customer Engagement with Intelligent CRM-365

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Customer Engagement with an Intelligent CRM-365

Intelligent CRM is an integrated set of digital applications that a retailer uses to operate its business.

Intelligent CRM typically includes Customer Data Platform (CDP), Customer Engagement (CEP), Customer Service Platform (CSP), Loyalty Management System (LMS), along with data-driven insights, reporting and dashboard applications.
 
Using an engagement process with data-driven insights can lead to a “stickier” relationship with customers and converts an occasional shopper into one that is more likely to buy again.

An integrated CRM can track and report on the entire life cycle of a customer in one system. That means from the time a potential customer has shown any interest in any of your marketing channels to the time they first buy.

Some retailers may try to operate an intelligent CRM by putting together various pieces from several different software systems but this does not help your business. Group FiO’s Intelligent CRM provides all these features in one platform that lets you increase revenue while simultaneously reducing overhead.

 Become a ‘customer-centric’ business. …
 Give you the power of personalized customer communications. …
 Deliver omnichannel customer experiences. …
 Increase channels, increase profitability. …
 Measure and improve customer loyalty. …
 Turn customers into your sales team. …
 Reduce customer churn.

Know more about Intelligent CRM Contact: Steve Palladino EVP, steve.palladino@groupfio.com, or call him at 707-478-1329