Digital Marketing

Digital Marketing

Today, more than ever, Digital  Marketing is a cost effective necessity to promote and reach your customer base rather than the outdated tradition methods. Let us help you connect people to your business and help people discover your business.

Full Service, inclusive of, social media marketing. SEO, website optimization, keyword management, paid digital advertising. Our services are based on each customer’s needs, comprehensive analysis, the use of PPC and comprehensive tuning and optimization services. When you work with us, your dedicated specialist will create a customized strategic plan to target your market and increase traffic for your business.

Linked to each project resource staff, as needed, to accomplish the project goals. Common skill sets have coaches, copywriters, marketing, PPC / SEM, analysis benefit, social media coaches and strategic advisors. All the roles are available to support your plans based on the changes needed for the project.

Implementation Services

  1. Define campaign strategies: After the account has been established, we’ll define campaign(s) and ad group(s) set up.
  2. Advanced keyword research and selection: Whether you have an existing Internet advertising campaign or not, we will do major research as a good practice to ensure that applications are used in the right keywords.
  3. Creative development: Our pay-per-click management includes custom, compelling, effective and creative writing when developing the ad text (titles and descriptions). Using our best practices, we will create text ads for attractive attentions with compelling content that promotes special selling points or special offers. Our Ads take users to relevant laying pages to help increase click-through and conversion rates.
  4. Identify landing pages: We identify the best existing destination or recommend improvements to facilitate site-level conversion.
  5. Implement campaign conversion tracking: We will work with your staff in generating codes to aid in tracking conversions from your pay-per-click marketing campaign.
  6. Advertisement submission: We will upload and submit the keywords and associated creative for approval by the search engines’ sponsored search programs.
  7. PPC account settings: We will establish and monitor the numerous account settings such as daily max spends, match type, countries and more, to maximize business goals.
  8. PPC bid management and ROI tracking: We will monitor and adjust the cost-per-click (CPC) bid for bid positions that yield the best return on client for each ad group or keyword in your campaign(s) to conform to your defined business objectives. Your CPC bid refers to the amount you pay for a click on your ad when the ad appears on the search network or partner sites. Our PPC Tool will be implemented to optimize CPA’s for your keywords. This is cutting-edge technology that adapts to the competition, bids, and return on each keyword 48 times each day. Imagine lowering your cost per action on your PPC budget by half or better – call us for details!
  9. PPC monthly analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
  10. Campaign Assessment and Recommendations: We will suggest and implement ad campaign improvement, including changes to ad copy (title/description), keyword list modifications to improve Quality Score and bid adjustments.
  11. Creative testing and optimization: We will perform periodic testing of new Ad creative (titles and descriptions), and revised call to actions.
  12. SEO ranking report: We will provide a monthly review and analysis of search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC accounts.