Are you taking these steps to showcase your product and service?
- Search Engine Optimization (SEO). This is one of the more cost-effective marketing activities.
- Online reviews. These reviews outnumber those heard via word of mouth; 95% of people are looking for product details or reviews online.
- Social media plays a vital role in digital marketing in attracting the targeted audiences and increasing traffic to your website.
- When people visit your website, information should be placed logically and the site should be easy to navigate.
How do you determine if your website works well?
Think of something and search for a product or information on Google or any search engine. Ask yourself, are you getting the information from your website without much research? If Yes, you have a website that’s designed perfectly with usability in mind. The time you spend on getting information will be same as your customer does. Most people will expect results in first 3 pages on Google; it cannot be frustrating for them. Good design is not only the attractive look and feel (it is important), but the information needs to be easy to navigate.
A good web design will lift your company’s credibility a step higher; the elegance shown on your website will reflect in the customer’s mind about the service you provide to them.